Alejandro (they/them) was born and raised in Spain, now based in Shoreditch (London). They have a diverse background across digital marketing roles, working with premium brands, with a focus on fragrance and cosmetics. Alongside their current role as a media planner at Starcom, they’re also part of the Board at the UK chapter of Égalité, the LGBTQIA+ employee resource group at Publicis. Alex identifies as Non-Binary Transfeminine. Their gender journey started by exploring fluidity in their gender expression, and eventually, starting their medical transition, constantly learning and unlearning along the way.